100% Optical runs on 27 February - 1 March 2027 at Excel London. It is for optical and ophthalmic professionals in optician practices, eyewear stores, private healthcare, the NHS and academia, plus students.
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Images: 100% Optical.
- Visitors (2025)
- Over 11,725
- Exhibitors (2025)
- Over 250
- How often
- Every year
- Dates
- 27
- February - 1 March 2027
Official show website (opens in a new tab) 100percentoptical.com
At 100% Optical you can earn free CPD, compare frames, lenses and clinical equipment side by side, and see the season’s eyewear on a catwalk, all in Hall N9 at Excel London from Saturday 27 February to Monday 1 March 2027. The show has run since 2014 and is organised in partnership with the Association of Optometrists (AOP). The organiser counted 11,725 UK and international visitors and more than 250 exhibitors at the 2025 show, held on 1 to 3 March 2025, and the 2026 edition ran at Excel from 28 February to 2 March 2026. It describes 100% Optical as the largest optical event in the UK and holds it every year.
Visiting 100% Optical
- Opening hours
- Sat 27 Feb 2027 09:15 to 17:30; Sun 28 Feb 2027 09:15 to 17:30; Mon 1 Mar 2027 09:15 to 16:00
- Admission and tickets
- Free for optical and ophthalmic professionals in optician practices, eyewear stores, private healthcare, the NHS or academic settings, and students in related fields; registrations vetted; commercial delegates can buy a pass (theatres and exhibition floor) plus £4 admin fee per transaction; same pass admits to 100% Ophthalmology
- Audience
- Optical and ophthalmic professionals in optician practices, eyewear stores, private healthcare, the NHS and academia, plus students
- Running alongside
- 100% Ophthalmology
- Sector
- Healthcare
Details from the organiser (source: 100percentoptical.com, checked 14 November 2026).
Edition history
| Edition | Dates | Venue | Visitors | Exhibitors |
|---|---|---|---|---|
| 2027 | 27 February - 1 March 2027 | Excel London | ||
| 2026 | 28 February - 2 March 2026 | Excel London | ||
| 2025 | 1-3 March 2025 | Excel London | 11,725 | 250+ |
Sources: 100percentoptical.com, youtube.com, web.archive.org.
Where 100% Optical takes place
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One Western Gateway, Royal Victoria Dock, London E16 1XL
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