The Land Leisure and Tourism Show

Register for The Land Leisure and Tourism Show and you get free entry to a two-day trade exhibition, and to every seminar, built for holiday park operators, visitor attractions, experience providers, landowners and rural businesses. The show is held in Hall 6 at NEC Birmingham and run by Agriconnect, and the organiser says it aims to help both established operators and newcomers grow, diversify and run more profitable sites.

The next show: 12 and 13 January 2028

The show moves from November to January for its next edition. You can plan your visit around these details:

• Dates: Wednesday 12 and Thursday 13 January 2028
• Opening times: 10:00 to 17:00 on Wednesday, 10:00 to 16:00 on Thursday
• Venue: NEC, Birmingham
• Admission: free visitor pass, booked through online registration

The 2026 edition ran on Wednesday 4 and Thursday 5 November 2026 in Hall 6.

Printing your ticket beforehand lets you skip the ticket desk queues, the organiser recommends. All seminars are free, and you can attend as many sessions as you like. Among other travel and tourism shows, World Travel Market London runs at Excel London from 2 November 2027.

Ideas, talks and meeting points on the show floor

You can find ideas, meet suppliers and hear speakers across several named features; the 2026 programme had:

• Holiday Park Village, new in 2026, a themed outdoor-style area showing leisure and entertainment ideas inspired by modern holiday parks and visitor destinations. The organiser describes it as a central meeting point for exhibitors, operators and suppliers, and on day one it hosted an industry celebration with drinks and live music.
• Land Leisure and Tourism Main Stage.
• Start Up Hub, a zone that the organiser says sits on the main visitor route.
• New Product Trail, which the organiser says brings extra footfall to the stands taking part.
• Speakeasy Lounge, plus roundtables, Q&As and a VIP programme.

According to the show site, more than 60 speakers took part in over 50 seminar sessions in 2026. The 2025 seminar agenda is still available online if you want an idea of the topics covered.

Who exhibits

The 2026 exhibitor list named more than 200 companies, covering bookings and park management (Booking.com, GemaPark by Campspot, CampManager, Beyonk), play and attraction equipment (Proludic, Percussion Play, TouchWood Play, Creative Play, Rent A Dinosaur, World of Rides), accommodation units (Tiny House Pro, Northern Log Cabins, Barrel Sauna UK), toys and gifts (TY UK, The Puppet Company, Kap Toys), and electrical suppliers. Trade bodies and titles also exhibit, including the Glamping Industries Trade Association UK, HARPA, Holiday Park Scene Magazine and Caravan Industry & Park Operator Magazine.

Visitors and show size

If you exhibit, the organiser’s figures tell you who you can expect to meet. Its exhibitor pages report 5,600 visitors across the two days. They also state that 87% of visitors make or influence buying decisions, 80% hold director, owner or manager roles, and 43% plan to expand within one to five years.

Co-located show

You can also visit Farm Business Innovation, Agriconnect’s event on farm diversification, which is co-located with the show and also returns to the NEC on 12 January 2028. Before planning to visit both, read our guide to what a co-located exhibition ticket covers. Agriconnect also runs LAMMA, the farm machinery and technology show, on 20 and 21 January 2027, and Low Carbon Agriculture, both also at the NEC.

Exhibiting

You can ask about stand space through the enquiry form on the show site. As an exhibitor you can also be featured in the Start Up Hub or on the New Product Trail. If you are new to the format, read our guide to choosing a first UK trade show.

Getting there

Booking parking up to three months ahead gets you an early booking discount of 30%, the show site says. A free NEC shuttle bus serves the car parks, usually from an hour before opening until an hour after closing. The show site advertised travel savings for visitors to the 2026 show and Farm Business Innovation. Birmingham Airport connects to Birmingham International station by a free air-rail link that runs every two minutes. For other events in the city, see trade shows in Birmingham.

Source: lltshow.com, lltshow.com/exhibit, lltshow.com/holiday-park-village, thenec.co.uk