Crop Tec

Crop Tec, which the organiser styles as CropTec, gives you a technical exhibition built for the arable sector at NEC Birmingham on Wednesday 20 and Thursday 21 January 2027, with LAMMA and Low Carbon Agriculture alongside on the same dates. The show is run by LAMMA Limited, part of the same company as the titles Arable Farming and Farmers Guardian.

CropTec 2027 dates, times and free tickets

You can attend free if you register by 4 January 2027, on either day.

• Wednesday 20 January 2027, 8.00am to 6.00pm
• Thursday 21 January 2027, 8.00am to 4.30pm

After that date, entry costs £8 plus VAT booked online, or £12 plus VAT on the door on 20 January. Students and under 18s go free. Because the show shares its dates with two co-located events, it is worth reading our guide to what a co-located exhibition ticket actually covers before you book.

Who attends

You will be among arable farmers, the audience the organiser says the show is built around, with agronomists, consultants, advisors, agricultural researchers and students also among its audience. Its own visitor profile puts 81% of attendees as on-farm decision makers or influencers, 31% as farm owners or managers and 18% as directly involved in agronomy, with an average annual spend of £138k on arable products and services. The show site quotes more than 3,000 attendees.

What is on show

You can compare more than 150 exhibitors covering precision farming, crop production, machinery, technology and sustainable approaches, with the organiser naming farming AI, irrigation and pest control among the problems exhibitors address. Companies quoted on the show site include Aiva Fertiliser and Dale Drills. The organiser lists at least three keynote theatres and at least 12 conference sessions across the event.

The CropTec Theatre

You can judge what to expect from the 2026 edition, held on 14 and 15 January 2026, when the theatre ran sessions on both days. Topics included getting the most from each glyphosate application, fixed costs and machinery policy, farmer-led innovation, spring and break crops in rotations, soil health, and grain markets. Speakers came from ADAS, Bayer, Hutchinsons, Oxbury Bank, the NAAC and Farm Carbon Toolkit, and George Freeman MP gave the closing keynote on the Precision Breeding Act 2023 and gene editing in arable farming.

Exhibiting at CropTec

If you exhibit, your content can reach well beyond the show floor, as the organiser says exhibitor content is promoted across its channels with a combined reach of 3.75m. Stands for 2027 are booked through an online application, and a 2027 exhibitor brochure is available from the show site, with separate sales, marketing and operations contacts. Year-round marketing options include e-shots to a database of 20,000 farmers and agronomists, which you can target by crops grown, region or job title, commissioned case studies, and social media packages reaching more than 13,000 followers. Our notes on building an exhibition budget help when weighing stand space against these add-ons.

Other farming shows nearby in the calendar

You can plan more farming shows around these dates. CropTec is one of several agriculture and horticulture exhibitions in our listings. At the same venue, Farm Business Innovation opens on 4 November 2026 and SALTEX on 11 November 2026, while BTME follows at Harrogate from 26 January 2027. For more events in the city, see trade shows in Birmingham.

Getting to the NEC

You are a five-minute covered walk from the NEC at Birmingham International railway station, which links to Birmingham Airport by a free air-rail shuttle. Drivers reach the site from the M42, M40 and M6. Once on site, the venue advises following event signs rather than the sat nav, and a free shuttle bus runs between the car parks and the halls on open days. You can pay for parking in advance online. The NEC’s event page lists the Hilton Birmingham Metropole and the Manor Hotel Meriden, about five miles away, as hotel partners.

Source: croptecshow.com, croptecshow.com/why-exhibit, croptecshow.com/croptec-theatre, thenec.co.uk