LAMMA

At LAMMA you can compare tractors, combines, arable and grassland machinery from global brands and smaller specialist manufacturers in the same halls, over two days at the NEC Birmingham. Organised by Agriconnect and held annually, the farm machinery, equipment and technology show is where, the organiser says, you can expect machinery launches and UK debuts. The 2027 edition, in January, runs alongside CropTec and Low Carbon Agriculture.

LAMMA 2027 dates, halls and free early registration

You can visit on Wednesday 20 or Thursday 21 January 2027, free if you register early. Doors open at 8.00am on both days, closing at 6.00pm on the Wednesday and 4.30pm on the Thursday. The NEC lists the show in Halls 6 to 12 and 17 to 20.

• Advance registration is free until midnight on 4 January 2027.
• From 5 January, tickets cost £8 plus VAT online, rising to £12 plus VAT on the door on 20 January.
• Students, press and under 16s go free.
• Only card payments are taken on site.

Who you will meet and what is on show

LAMMA puts you among farmers, contractors and other agricultural professionals, and sits in our agriculture and horticulture calendar alongside other Birmingham trade shows. According to the organiser, 63% of attendees are the main decision maker or an influencer on their farm, 38% are farm business owners and 12% are contractors. LAMMA reports that John Deere will return in January 2027 with a line-up focused on its latest tractors, forage harvester and baling technology.

Features and theatres

The show programme lets you choose from Innovation Live, an Innovation Trail, a Dairy & Beef Hub, a Future in Farming Zone and Stage aimed at the next generation of farmers, a Forestry Zone, a Retail Zone and a Business Services Trail. Talks run in the Dairy and Beef Theatre, the CropTec Theatre and the Low Carbon Agriculture Theatre. Several of these features, including the Dairy & Beef Hub, Innovation Trail and Future in Farming Zone, first appeared in 2026.

LAMMA Innovation Awards

If you make farm technology, you can enter the 2027 Innovation Awards, which are open now. Categories cover livestock and dairy, grassland, digital technology, arable establishment, arable crop care and British and Irish manufacturers, plus a new Future Fuel Innovation class for hybrid, hydrogen, biomethane, battery electric and renewable fuel systems. The IAgrE Ivel Award is chosen from the Gold winners of the other categories, with no separate entry.

Two more shows in the same halls

You can take in Crop Tec and Low Carbon Agriculture on the same visit, as they share the halls and dates with LAMMA, each with its own theatre. Our guide to what a co-located exhibition ticket covers explains how shared passes usually work. Agriconnect also runs Farm Business Innovation and The Land Leisure and Tourism Show at the NEC, both opening on 4 November 2026.

A 44-year history and record attendance

You get a show with a 44-year history and record 2026 attendance. The name stands for the Lincolnshire Agricultural Machinery Manufacturers Association. The show began in 1982 at the Lincolnshire Show Ground as a small event for local manufacturers, then spent 18 years at Newark Showground before moving to the East of England Showground at Peterborough in 2015. It moved to the NEC in 2019, and Agriconnect acquired it in 2021.

Edition	Venue	Attendees	Exhibitors
2026	NEC Birmingham	Over 45,000	Over 800

The organiser reports that 2026 drew the highest attendance in the show’s 44-year history and was the first edition co-located with CropTec and Low Carbon Agriculture.

Exhibiting at LAMMA

If you exhibit, you join a show where Agriconnect says 76% of 2026 exhibitors were returning companies. It also says only a very limited amount of space remains for 2027. Beyond standard stands, you can apply for the Future in Farming Zone, Forestry Zone, Retail Zone, Business Services Zone, Innovation Live or the Dairy & Beef Hub. Enquiries go through a stand enquiry form on the show website, and you can request a 2027 floorplan. Our guide to building an exhibition budget covers the costs to plan for.

Getting there

You are near junction 6 of the M42, Birmingham Airport and Birmingham International station, which is a five-minute covered walk from the halls. Free shuttle buses link the car parks and halls on open days, and you can prepay parking online.

Source: lammashow.com, lammashow.com/history-lamma, lammashow.com/exhibit, thenec.co.uk/events/lamma