Printwear & Promotion LIVE!

At Printwear & Promotion LIVE! you can see blank garment suppliers and decoration equipment makers at one show over three days. Printwear & Promotion LIVE! takes place in Hall 20 at the NEC Birmingham, and the next edition runs from Sunday 21 to Tuesday 23 February 2027. It is organised by Datateam Business Media and is backed by Printwear & Promotion, which the organiser names as the official magazine of the exhibition, with a circulation of about 6,000. The organiser describes the show as the only event dedicated to the garment decoration industry.

Free trade entry, dates and opening times for 2027

You get in free if you work in garment and promotional product decoration, and the organiser says business start-ups are also welcome. Doors are open from 10am to 5pm on Sunday 21 and Monday 22 February, and from 10am to 4pm on Tuesday 23 February. Members of the public are not admitted, so this is a trade event for decorators rather than a consumer clothing show. The NEC lists pre-pay parking for the event, with charges applying.

Garment and equipment suppliers you can buy from

You can see blank garments and decoration kit at the same show, and the organiser says visitors can buy printers and garments at special show prices. According to the organiser, exhibitors come from two main groups. One is clothing brands and distributors that supply blank garments to the printwear trade. The other is suppliers of decoration equipment and accessories for direct to garment, transfer, sublimation, screen printing and embroidery work. Gildan, Roland DG, Fruit of the Loom and Stahls’ UK are named among the companies preparing to exhibit in 2027. Some exhibitors run competitions and prize draws, and a 2027 floor plan is published on the show website.

Free advice on production and on running your business

You can get production and business advice in two seminar suites, both free for visitors:

• The Decoration Advice Suite, covering production techniques, with topics including embroidery, transfer printing, direct to garment printing and direct to film printing
• The Knowledge Centre, covering the business side, with sessions on marketing, social media and business advice

The organiser says the 2027 programme brings an all new line-up of speakers and topics, and its show features page says the seminar timetables are now live.

Show size and past editions

You can expect, the organiser says, more than 5,000 visitors on average over the three days and regularly 120 to 140 exhibitor stands. The 2026 edition, held from 22 to 24 February 2026, brought more than 120 exhibitors showing garment decoration equipment and blank garments. The organiser’s review of that year counted 165 exhibitor stands across the co-located event as a whole.

Edition	Dates	Venue	Exhibitors
2026	22 to 24 February 2026	Hall 20, NEC Birmingham	More than 120
2027	21 to 23 February 2027	Hall 20, NEC Birmingham	Gildan, Roland DG, Fruit of the Loom and Stahls’ UK among those preparing to exhibit

What exhibiting costs you

You can choose from three published stand options, each priced per square metre:

• Shell scheme at £395 per square metre, including grey carpet, 2.5m white wall panels and a hanging name board with the company name
• Enhanced shell scheme at £415 per square metre, a 3.0m high shell with a choice of carpet or floor tile colours and of wall panel and fascia board finishes
• Space only at £350 per square metre

To bring visitors to the show, the organiser lists direct mail, magazine inserts, advertising, email campaigns and its social media channels, which it says had a combined following of over 13,000 in August 2025. Build-up runs on Friday 19 and Saturday 20 February. The show’s event director is Tony Gardner. For help comparing the stand types, see shell scheme or space only, and building an exhibition budget covers the costs that sit on top of the space rate.

Other February shows at the NEC

You can also combine your visit with Spring Fair and Pure London, which both open on 7 February 2027, and Packaging Innovations & Empack, which starts on 24 February 2027, the day after Printwear & Promotion LIVE! closes. You will find more events under trade shows in Birmingham and in the manufacturing and engineering sector.

Source: printwearandpromotionlive.co.uk, printwearandpromotionlive.co.uk/opening-times, printwearandpromotionlive.co.uk/stand-costs-packages, thenec.co.uk