Sim Global Expo

Sim Global Expo puts brands, retailers, content creators and enthusiasts of sim racing, flight simulation and related technology under one roof, so you can see the whole hobby in one place over two days. It is run by Sim Global Ltd in Hall 3 at the NEC Birmingham on Saturday 16 and Sunday 17 January 2027. The organiser describes it as the UK’s first exhibition given over entirely to sim racing and flight simulation.

Dates, tickets and food for your visit

You get two full days to visit, with doors open from 9am to 6pm on both days. Tickets are sold through AXS, the organiser’s ticketing partner, and the NEC event page lists prices from £15 to £100. You can add show merchandise to the same order when you buy your tickets. The organiser says the expo is family friendly and open to all ages. Food and drink will be sold inside the expo hall, and the NEC’s own cafés and restaurants are also open to visitors.

What you can try, buy and watch

According to the organiser, you can shop in what it calls the UK’s largest dedicated sim shopping village, with product launches and demonstrations, hands-on racing and flight simulator experiences, and a stage with live interviews and presentations. Creators and special guests are part of the programme, and the organiser pitches the show at everyone from newcomers to experienced sim racers and virtual pilots. If you are comparing hobby events at the same venue, you may also look at UK Games Expo (from 4 June 2027) and MegaCon Live (from 5 December 2026), and other gaming and simulation shows are grouped by sector.

Exhibitors you can meet

You can compare kit for both sides of the hobby from the 21 companies named on the official exhibitor page, which says more are added each week:

• Sim racing cockpits and simulators: Simetik, whose cockpits take their cue from GT cars; Pro Simrig, which also makes monitor stands; Racing Sims, which builds motorsport and kart simulators; and Vesaro, which makes racing and flight simulators with motion technology.
• Wheels, pedals and peripherals: Moza Racing with direct drive wheelbases, wheels and pedals, Soelpec with steering wheels and dashboards, OVERENGINEERED SIM RACING CO for dashboard peripherals, and Sim Race Mods for knobs, pedal and shifter upgrades.
• Other sim racing hardware: Conspit, Circuit One, JC Sim Supplies, V-RIG and Race Anywhere.
• Flight simulation: Moza Flight with force feedback flight controls, DesktopCockpits with ready-built desktop cockpits, and SKALARKI, which makes replica Airbus A320 and A330 flight decks.
• Retail and other stands: Sim Reality, Abruzzi (hardware plus custom gloves, boots and suits), GT Coach (voice coaching for Gran Turismo 7 on PS5), Retro Speed Studio (motorsport artwork and memorabilia) and the content creator Kireth.

Exhibiting with a tradestand pack and show support

If you want a stand, you fill in the enquiry form on the official site’s Exhibit page and the organiser replies with a tradestand pack, with Sim Staff named as the official show service partner, covering simulator rental and purchase, staffing support and technical support. If this is your first show, our guides to choosing your first UK trade show and building an exhibition budget may be useful when reading the pack.

Getting to the NEC

You are a five-minute walk from Birmingham International station, and if you fly into Birmingham Airport you can take the free air-rail link, which runs every two minutes and takes 90 seconds. By car, the NEC is signed from the M42, M40 and M6. The NEC warns that its postcode does not lead to event car parks, so follow site signs once you arrive, then use the free shuttle bus or signed footpaths. You save £5 by paying for parking in advance online, subject to terms. The NEC has seven on-site hotels and free visitor wi-fi. More events in the city are listed on our Birmingham shows page, and LAMMA returns to the NEC days later from 20 January 2027.

Source: simglobalexpo.com, simglobalexpo.com/pages/exhibitors, thenec.co.uk, thenec.co.uk/visitors/getting-here