The Baby Show Birmingham

At The Baby Show Birmingham you can shop from baby and maternity brands, hear live talks, watch product demonstrations and try prams on a testing track, all in one three-day visit to NEC Birmingham. The Baby Show Birmingham is a consumer show for expectant and new parents. The organiser, Clarion Events, runs the show three times a year, with the Birmingham edition held in May between its two London dates.

The 2027 Birmingham edition

You have three days to choose from, Friday 7 to Sunday 9 May 2027. Doors open at 9:30 each day, closing at 17:00 on Friday and Sunday and at 17:30 on Saturday. The organiser says tickets for this edition will go on sale in winter 2026.

• Children aged 0 to 14 go in free, although they still need a ticket, which can be collected on arrival if you forget to book one.
• A free carer ticket is available where a visitor’s disability means they need support; proof of disability is uploaded when booking, and the carer must come with a paying visitor.
• Tickets are sold online only, not by phone. The online box office stays open on the morning of each show day, and the organiser says its lowest prices go to newsletter subscribers.
• Bookings can be moved to another day through the ticketing agent, See Tickets, but tickets are non-refundable and cannot be transferred.

Brands, products and discounts you will find

You can compare more than 350 leading and boutique brands in one place, according to the organiser, covering baby wear, travel systems, car seats, pregnancy pillows and nursery items, with over 1,000 products on sale and more than 500 discounts and demonstrations on buggies, car seats and cots. Brands named on the Birmingham pages include Maxi-Cosi, Cybex, MAM, Silver Cross, Tommee Tippee, Mamas & Papas and Obaby. Nursery retailer Baby Planet, which has four stores in the Midlands, has taken stands A1, A21, A40 and A50 at the NEC and describes itself as the event’s exclusive retail partner for the major nursery brands. You do not always have to carry bulky purchases home, as exhibitors can often arrange home delivery.

Features and facilities

• Live Talks Stage: free sessions with parenting and pregnancy experts on birth preparation, safer sleep, feeding, child first aid and mental health, plus panel discussions and celebrity Q&As. The stage has a hearing loop, and a BSL interpreter is usually present on the Saturday.
• Buggy Testing Track: prams, pushchairs and buggies can be tried on different surfaces, with staff giving impartial advice.
• Feeding Café with Holle: bottle warmers, microwaves and complimentary food, with a quieter breastfeeding area furnished with glider chairs.
• Baby Changing Area: sponsored by Pampers, with free nappies and wipes.
• The Baby Show Café with Joie for drinks and snacks, a Meditation Station and a cloakroom charging £2 per coat or umbrella and £3 per bag.

The Baby Show calendar

If May does not suit you, you can pick another edition, as Birmingham is one of three the organiser publishes for 2027.

Edition	Venue	2027 dates
The Baby Show Excel	Excel London	5 to 7 March
The Baby Show Birmingham	NEC Birmingham	7 to 9 May
The Baby Show Olympia	Olympia London	22 to 24 October

All three sit in our family and parenting shows listings. Other consumer events on the Birmingham exhibition calendar at the same venue include UK Games Expo, which opens on 4 June 2027, and MegaCon Live.

Exhibiting

You can exhibit in the format that suits you, with shell scheme stands, space-only plots and bespoke sponsorship packages on offer, and each edition has its own exhibiting enquiry page. Prices for both stand types typically include a service charge and public liability insurance, and the insurance element is removed if you show proof of your own cover. If you are comparing the two formats, read our guide to choosing shell scheme or space only, and if you are costing a first stand you may find building an exhibition budget useful.

Getting there

You can arrive by train, as Birmingham International railway station directly serves the NEC. If you drive, pre-booking parking costs £13.95, which the show pages say saves £5 on the £18.95 on-the-day rate. Parking is run by the venue rather than the organiser. Disabled parking is located under Hall 5, and wheelchairs are available at the venue.

Source: thebabyshow.co.uk/nec, thebabyshow.co.uk/nec/faqs, thebabyshow.co.uk/faqs, thebabyshow.co.uk/visit