The Baby Show Olympia

At The Baby Show Olympia you can compare pregnancy, newborn, baby and toddler products, and Clarion Events, which runs the show, says more than 350 brands take part, from small boutiques and online stores to well-known brands. This consumer exhibition for parents and parents-to-be is held in the Grand Hall at Olympia London.

The 2027 edition

You can choose from three days to visit, as the next London show at Olympia runs from Friday 22 to Sunday 24 October 2027 in the Grand Hall.

Day	Opening times
Friday 22 October 2027	09:30 to 17:00
Saturday 23 October 2027	09:30 to 17:30
Sunday 24 October 2027	09:30 to 17:00

Tickets and admission

Your adult ticket covers one day and includes the live talks, buggy testing and show features, and children aged 0 to 14 go free. The organiser says tickets for the 2027 show go on sale in August 2027, with prices published on the ticket page at launch. A free carer ticket is available to accompany a paying visitor with a disability, with proof requested at booking. A £2 transaction fee is charged once per order. For the October 2026 show, the advance adult price was listed as £20 including that fee. The ticket page also lists packages pairing two advance adult tickets with a Tommee Tippee product, and a goody bag that can only be bought alongside admission tickets. Tickets are sold online through See Tickets, the Olympia FAQ says they can also be bought on the door or online on the day, and phone bookings are not taken.

Products and features on the show floor

You can compare the main kit for a new baby and test prams and buggies before you choose. Product areas listed by the organiser include prams, pushchairs and travel systems, car seats, carriers, nursery items, baby wear and pregnancy pillows. Named brands include Tommee Tippee, Obaby, MAM, Daisy First Aid and My 1st Years. Retailer Baby Planet describes itself as the exclusive retail partner for the major nursery brands at the event and lists stand C110 at Olympia. Show features include:

• a Buggy Testing Track where prams, pushchairs and buggies can be pushed over different surfaces and terrains
• the Live Talks Stage, sponsored by Quiet Mark, with sessions on birth preparation, sleep and safer sleep, child first aid, breastfeeding and maternal mental health, plus a hearing loop and a BSL interpreter on one day
• a Baby Changing Area sponsored by Pampers with free nappies and wipes
• the Baby Feeding Café with Holle, offering free food, bottle warmers and microwaves, and a quieter breastfeeding area with glider chairs
• a Meditation Station and The Baby Show Café with Joie

You may also find show-only discounts, as the organiser says many exhibitors run them and can often deliver bulky items to your home. The Toy Fair is also held at Olympia London, from 19 January 2027.

Other Baby Show dates

You can pick another date, as The Baby Show runs three times a year. Besides Olympia, there is The Baby Show Excel at Excel London on 5 to 7 March 2027 and The Baby Show Birmingham at NEC Birmingham on 7 to 9 May 2027. More events of this type are grouped in our family and parenting shows.

Exhibiting

You can choose your stand format, as the organiser offers shell scheme stands, space-only stands without a shell, and bespoke sponsorship packages. Stand prices typically include a service charge and public liability insurance, which is removed if you show proof of your own cover. The trade-offs between the two stand types are covered in our guide shell scheme or space only. Costs beyond the stand itself are set out in our guide to building an exhibition budget.

Getting there

You can arrive by train, as Kensington (Olympia) station on the London Overground is next to the venue, one stop from Shepherd’s Bush on the Central line and from West Brompton on the District line. Buses 9, 23, 27, 28, 49 and 391 stop nearby. If you drive, car parking is run by Olympia, not the organiser, and must be pre-booked at least 24 hours ahead to guarantee a space, with car park entry from Blythe Road or Sinclair Road. Blue Badge bays are limited and charged at the standard rate. There is step-free access by ramp and a first aid room in the Grand Hall. Other dates in the city are listed under London exhibitions.

Source: thebabyshow.co.uk/olympia, thebabyshow.co.uk/olympia/tickets, thebabyshow.co.uk/olympia/visit, thebabyshow.co.uk/faqs