The Baby Show is a consumer exhibition for parents and parents-to-be, covering pregnancy, baby and toddler products. Its London edition is held in the Grand Hall at Olympia London. The organiser lists 350+ brands, product demonstrations, talks and show offers. A separate edition runs at NEC Birmingham: see The Baby Show Birmingham.
The 2026 edition
- Dates: Friday 23 – Sunday 25 October 2026
- Venue: The Grand Hall, Olympia London
- Admission: ticketed public event; the venue listing shows tickets from £17
Planning notes
Visitors at this kind of show compare products side by side, so exhibitors should be ready to demonstrate and explain clearly how they differ from rivals on nearby stands. Olympia’s loading arrangements are set out in its exhibitor information; check them before booking deliveries of bulky stock such as pushchairs and furniture.
Our guide to shell scheme or space only helps you decide what kind of stand suits a demonstration-led presence.
Edition record
- 2026: 23–25 October, Grand Hall, Olympia London. Confirmed on The Baby Show website and the Olympia London event listing, 20 October 2026.