100% Optical is an annual exhibition for the optical industry, held at Excel London and organised in partnership with the Association of Optometrists (AOP). It covers eyewear, contact lenses, technology and equipment, with more than 250 exhibitors and an AOP-curated CPD programme of lectures, peer reviews and discussion workshops. The Love Eyewear Awards take place on the Saturday of the show.
The 2027 edition
- Dates: Saturday 27 February – Monday 1 March 2027
- Venue: Excel London
- Admission: visitors register through the official site; the 2027 programme and exhibitor list are still to be published
Edition record
- 2027: 27 February – 1 March, Excel London. Confirmed on the 100% Optical website and the Excel London event listing, 21 October 2026.