January Furniture Show

At the January Furniture Show (JFS) you can see more than 500 UK and international furniture and home interiors brands, with over 50,000 products on display, in one trade-only visit placed at the start of the buying season. JFS is run by Clarion Retail at NEC Birmingham, where the 2027 edition fills Halls 1, 2, 3 and 5. The organiser says the show has been running for 37 years and describes it as the only dedicated premium furniture and home interiors event in the UK in the first quarter of the year.

JFS 2027 dates and opening times

You have four days to fit in your visit, from Sunday 24 to Wednesday 27 January 2027. The show site lists these hours:

• Sunday 24 January, 9am to 5.30pm
• Monday 25 January, 9am to 5.30pm
• Tuesday 26 January, 9am to 5.30pm
• Wednesday 27 January, 9am to 4pm

Free entry for trade buyers

Registration is free, and you buy alongside trade professionals, not the public. Under the organiser’s admissions policy, JFS and its sister event, the Manchester Furniture Show, are open only to business professionals in the UK retail industry, and the general public and under-18s are not admitted unless the organiser allows it. Visitors register in advance or on site and need business credentials such as a business email address, a company name and job title, and a business card or company registration number. The organiser names buyers sourcing for retail, contract, hospitality and interiors as its audience and expects more than 20,000 buyers over the four days.

Find your sector hall by hall

You can go straight to the hall for your sector.

Hall	Sector	Exhibitors named by the organiser
Hall 1	Premium Design	Whitemeadow, Stressless, Tetrad, Julian Bowen, Baker Furniture, Nicoletti, ROM, Wersal, Surya
Hall 2	Home, Garden & Lifestyle, including lighting and outdoor living	Hill Interiors, Taylors Creative Living, Scatter Box, Malini, Wilde Java, Apex Horeco, Crystal World, Kelston House International
Hall 3	Living, Dining & Cabinets	Wiemann, Rauch, Seconique, Furniture Link, Global Home, SOFRO, Jaipur Furniture, Eurofurn
Hall 5	Upholstery & Beds	Buoyant, La-Z-Boy, Highgrove Beds, Premier Furniture, Lebus, Dura Beds, Image Furnishings, Vida Living

A Global Showcase brings together a range of international pavilions, and product showcases at each hall entrance put designs from selected exhibitors on display.

Talks, awards and networking

You can add talks and networking to your visit. The Retail Revealed Live stage runs a programme covering subjects such as sustainability, leadership and technology for people in furniture, retail and interiors. The Furniture Excellence Awards (EIFA) recognise companies across the furniture and interiors industry, and the official show party includes the Best Stand Awards. Other listed events are a Women in Furniture networking brunch and panel, and an evening happy hour at the Lounge Bar in Hall 2. An invitation-only VIP Lounge comes with refreshments, a cloakroom and a private car park.

Exhibiting at JFS to reach senior buyers

As an exhibitor you meet attendees who, the organiser states in its exhibitor pitch, hold a combined purchasing budget of £10.5bn, and 83% of visitors are senior decision-makers. Stands for 2027 are booked through an enquiry form on the show site. The organiser also states that more than 1,000 hand-selected VIP buyers attend and that VIP attendance rose 28% year on year, and it reports that 92% of exhibitors rated the quality of buyers highly. Its report on the 2024 edition recorded a 6% rise in visitors. Our guides to building an exhibition budget and choosing your first UK trade show cover costs and show selection.

Other trade shows around the same dates

You can pair JFS with other shows in the retail and gifts sector that run around the same time. Top Drawer opens at Olympia London on 10 January 2027, the same day as Harrogate Christmas & Gift, and Spring Fair follows at the NEC from 7 February 2027. More events in the city appear under trade shows in Birmingham, with the full national calendar under United Kingdom.

Getting there

By train, you have a five-minute covered walk from Birmingham International railway station, following signs from the Piazza past Hall 2 to the bridge link. From Birmingham Airport, a free air-rail link to the station runs every two minutes and takes 90 seconds. Drivers can pre-pay parking online before the day, which the NEC says saves £5, and free shuttle buses run between all car parks and the halls on exhibition open days.

Source: thefurnitureshows.com, thefurnitureshows.com/visit-jfs, thefurnitureshows.com/why-exhibit, thenec.co.uk