Top Drawer

At Top Drawer you can source design-led gift, home, fashion and lifestyle brands at a trade-only show for retail buyers, where the organiser describes every exhibiting brand as selected for being design-led and ready for wholesale. Clarion Events runs Top Drawer in the Grand Hall at Olympia London, and your next chance to buy is the S/S27 edition, open to buyers for three days in January 2027.

Top Drawer S/S27 dates and opening times

You have three days to cover the show, with doors opening at 9.30am each morning.

• Sunday 10 January 2027: 9.30am to 5.30pm
• Monday 11 January 2027: 9.30am to 5.30pm
• Tuesday 12 January 2027: 9.30am to 5pm

Harrogate Christmas & Gift opens on the same Sunday, 10 January 2027, at Harrogate Convention Centre. Later in January, The Toy Fair opens at Olympia on 19 January 2027, and Spring Fair follows at NEC Birmingham from 7 February 2027.

Free registration and who can attend

You get in free as a trade visitor if you register in advance, while registering on the day costs a £20 onsite fee. Each person registers with their own email address; colleagues cannot be added, but registration gives a link to share with a team. Your badge arrives with the registration confirmation, and you can also download it from the visitor hub or print it at the venue.

Exhibitors operate a minimum order policy and do not sell to the public. Staff run spot checks for proof of trade, such as a business card, and anyone found buying for personal use is asked to leave. People setting up a retail business and retail students can attend with valid proof. Children are strongly discouraged and must stay with an adult.

Product sectors and features

You can plan your visit with the online A to Z brand list and a Digital Preview of brands and products that goes live about a month before the show. Top Drawer sits in our retail and gift sector, and its FAQ lists eight product sectors: Gift, Home, Fashion, Greetings & Stationery, Wellbeing, Play, Food Emporium and Launchpad.

• Retail Revealed Live: a stage programme of keynotes, panel discussions and masterclasses on buying, merchandising, licensing and e-commerce.
• Business Hub: bookable one-to-one sessions with advisers on branding, buying, visual merchandising and PR.
• Trends: the Better Trends feature, which the organiser presents as a first look at the key S/S27 trends.
• UAL partnership: new designs chosen with University of the Arts London for their creativity, ethics and commercial viability.
• Spotlight Awards and Show Party: an evening event from 5.30pm recognising exhibitors, with drinks for brands and buyers.

Show size, as published by the organiser

You can judge the show’s reach from the organiser’s figures. It quotes 550+ brands showing more than 25,000 products, and over 10,000 retailers attending each year from more than 80 countries. It says 60% of attendees are independent retailers and that the show has run for over 40 years. For the S/S26 edition it reports an average of 46 badge scans and 34 orders per exhibitor, with orders averaging over £600. The visitor page gives a separate figure of over 1,000 exhibitors a year, and the latest photo diary on the site covers an A/W26 edition.

Exhibiting at Top Drawer

If you exhibit, a separate operations team handles your stand, services and the Operations Manual, and you and your contractors can book free loading and unloading slots through Voyage Control. To start, brands apply through an online form, after which the sales team discusses the selection process. Newer exhibitors may find our guides to choosing your first UK trade show and building an exhibition budget useful when weighing up a stand.

Getting to Olympia

You can step off the train next to the venue, as Kensington (Olympia) station on the London Overground sits beside it, one stop from Shepherd’s Bush on the Central line or West Brompton on the District line. Buses 9, 23, 27, 28, 49 and 391 stop close by. If you drive, pre-book parking at least 24 hours ahead and enter from Blythe Road or Sinclair Road, as Olympia Way is closed to visitors. The show’s accommodation partner, EventBeds by NuBreed Hotels, offers discounts of up to 30% at nearby hotels, with a group form if you need 10 or more rooms. Other trade shows in London are listed on our city page, including Clarion’s Spirit of Christmas Fair at Olympia from 2 November 2026.

Source: topdrawer.co.uk, topdrawer.co.uk/top-drawer-faqs, topdrawer.co.uk/exhibit-top-drawer, topdrawer.co.uk/accommodation