The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show, organised by the British Toy & Hobby Association and held at Olympia London at the end of January each year. The organiser says it welcomes more than 200 exhibitors, showing products to retailers, buyers, media and the wider toy industry. It is a trade-only event: the general public and children aged 5 to 15 are not admitted.
The 2027 edition
- Dates: Tuesday 19 – Thursday 21 January 2027
- Opening hours: 9:00–18:00 Tuesday and Wednesday, 9:00–16:30 Thursday
- Venue: Olympia London, Grand, National and Upper West Halls
- Admission: free for trade visitors, with registration through the official site
Edition record
- 2027: 19–21 January, Olympia London. Confirmed on the Toy Fair homepage and the Olympia event listing, 24 October 2026.
Source: toyfair.co.uk