The Toy Fair runs on 19-21 January 2027 at Olympia London. It is for toy, game and hobby trade: buyers, merchandisers, licensors, media, influencers, inventors, designers, distributors and others in the trade.
Photos of The Toy Fair
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Images: The Toy Fair.
- Exhibitors (2026)
- Over more than 250
- How often
- Every year
- Dates
- 19–21 January 2027
- Where
- Olympia London
Official show website (opens in a new tab) toyfair.co.uk
The Toy Fair lets you see new launches across licensed toys, construction sets, board games, arts and crafts, plush and tech toys at one trade-only show. The Toy Fair is run by the British Toy & Hobby Association (BTHA) every January at Olympia London in Kensington. The BTHA describes it as the largest dedicated toy, game and hobby trade show in the UK, and the 2027 edition will be its 73rd.
Visiting The Toy Fair
- Opening hours
- Tue 19 Jan 09:00 to 18:00; Wed 20 Jan 09:00 to 18:00; Thu 21 Jan 09:00 to 16:30
- Admission and tickets
- Trade only, free to pre-registered trade visitors; not open to the general public or children aged 5 to 16 unless licensed to work and registered with the press team
- Audience
- Toy, game and hobby trade: buyers, merchandisers, licensors, media, influencers, inventors, designers, distributors and others in the trade
- Sector
- Retail & gifts
Details from the organiser (source: toyfair.co.uk, checked 26 October 2026).
Edition history
| Edition | Dates | Venue | Visitors | Exhibitors |
|---|---|---|---|---|
| 2027 | 19-21 January 2027 | Olympia London | more than 200 | |
| 2026 | 20-22 January 2026 | Olympia London | thousands | more than 250 |
| 1954 | 22-26 February 1954 | Brighton |
Where The Toy Fair takes place
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Hammersmith Road, London W14 8UX
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