B2B Marketing Live

At B2B Marketing Live you can see 100 suppliers and 60 seminars over two days, and the organiser says more than 3,500 marketing leaders attend. The show is a two-day exhibition and conference for business-to-business marketers, held in November at Excel London and organised by Roar B2B. The programme covers AI, brand, content and data across four content theatres, with workshops and an exhibitor village of marketing suppliers.

Two days in London, with training the day before

You can fit the show into two days and add AI or search training the day before.

• Dates: Wednesday 18 and Thursday 19 November 2026
• Opening hours: 09:30 to 16:30 on Wednesday, 09:30 to 16:00 on Thursday
• Pre-show training: half-day or full-day AI and search engine optimisation training sessions in central London on Tuesday 17 November
• Organiser: Roar B2B, which bought the event from the Prysm Group in November 2019

Among other business services shows at Excel, the Contact Centre & Customer Experience Expo opens there on the same day, 18 November, and The Business Show London opens a week earlier on 11 November. Event Tech Live London also opens at Excel on 11 November.

Tickets and admission

Booking early keeps your ticket cost down, because prices rise in five releases, from £149 to £450 plus VAT, and groups of three or more get 10% off with the code BULK10. The tickets page currently quotes £199 plus VAT. Entry is by paid Visitor Pass, which gives you two days of access to the mainstage, the breakout theatres, the workshop sessions and the exhibitor village. A pass bundled with the 17 November training costs from £549. The free ticket ballot for 2026 has closed. You can register at the door, though the organiser warns that doing so may cost more.

Who you meet and what you hear

If you exhibit, you reach people who make buying decisions, as the organiser’s exhibitor page says 88% of visitors are involved in the decision-making process, over half are senior management or above, 90% are based in the UK and 71% are looking for new products and services. The organiser names marketing directors, CMOs, heads of content and demand generation, agency staff, founders, sales directors and chief revenue officers among its target visitors.

As a visitor, the organiser says, you can get free expert consultations and live product demos from suppliers. Brands named in the 2026 speaker programme include TikTok, Reddit, Snapchat, TfL, AXA Healthcare, Samsung Electronics, ONER Active and Substack. Sessions are grouped into eight content themes, including ABM, lead generation and digital marketing, and AI, automation and personalisation. If this would be your first show of this kind, our guide to choosing your first UK trade show covers the basics.

An established event since 2016

You get an event with a record going back to 2016, when it began as B2B Marketing Expo, launched at Sales Innovation Expo. It kept that name until 2024 before becoming B2B Marketing Live in 2025. The 2020 edition ran online. The organiser also lists a Manchester event at The Lowry Hotel, shown on its site for 2027.

Year	Published details
2016	Launch year, 75 seminars and masterclasses, 150 exhibitors
2017	95 speakers, 200 exhibitors, first marketing awards with four categories
2018	Marketing Technology Expo (MTEX) split off as its own event; exhibitor masterclasses added
2019	Over 5,000 attendees, 200 seminars and masterclasses, 250 exhibitors
2020	Virtual edition
2021	November, alongside Marketing Technology and Sales Innovation; over 280 speakers
2022	22 to 23 November, Excel London
2024	Last year as B2B Marketing Expo; closed-door keynote theatre introduced

Exhibiting

If you run a start-up or small firm, you can take a Discovery Zone pod that comes with a bar table, two stools, a branded backdrop, a 500W socket, one lead-scanning app licence and a listing in the Discovery Zone exhibitor filter. For a stand or sponsorship, you fill in a form on the show site and the sales team makes contact. Our guide to building an exhibition budget covers the wider costs of a stand.

Getting there

You can reach the venue by Elizabeth line or DLR, with Custom House station for the west entrance and Prince Regent for the east. The show site also suggests the cable car, usually £3.50 a journey, and London buses, with a number of bus stops at Excel. If you drive, use postcode E16 1FR for the car park and pre-book a space. EventBeds is the official accommodation partner, and Excel runs two cloakrooms on level 0 at £1 per item, which do not take laptops or other electronics. For other shows in the capital, see our London trade show calendar.

Source: b2bmarketingexpo.co.uk, b2bmarketingexpo.co.uk/visit/our-history, b2bmarketingexpo.co.uk/tickets, b2bmarketingexpo.co.uk/sponsor-exhibit